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Have you ever wondered what exactly fair trade coffee is and why it's important? Let's dive into the world of fair trade coffee and explore its significance in the coffee industry.

What is Fair Trade Coffee?

Fair trade coffee is a certification and movement that aims to promote sustainable development and ensure fair prices for coffee farmers. It focuses on improving the livelihoods of small-scale coffee producers by guaranteeing them a minimum price for their coffee beans, regardless of market fluctuations.

How Does Fair Trade Coffee Work?

When you purchase fair trade coffee, you are supporting a system that prioritizes the well-being of coffee farmers. Fair trade organizations work directly with coffee cooperatives to establish fair prices, provide access to credit, and promote environmentally sustainable practices. This ensures that farmers receive a fair wage for their labor and are able to invest in their communities.

Why is Fair Trade Coffee Important?

Fair trade coffee helps to address the economic disparities in the coffee industry by empowering small-scale farmers and promoting social justice. By choosing fair trade coffee, consumers can make a positive impact on the lives of coffee farmers and contribute to a more equitable and sustainable coffee supply chain.

According to Fair Trade USA, fair trade coffee sales have grown significantly in recent years, with consumers increasingly seeking out ethically sourced products. By supporting fair trade practices, consumers can help create a more transparent and ethical coffee industry.

Conclusion

In conclusion, fair trade coffee is a vital movement that promotes social, economic, and environmental sustainability in the coffee industry. By choosing fair trade coffee, consumers can support the livelihoods of coffee farmers and contribute to a more equitable global economy. Next time you reach for a cup of coffee, consider choosing fair trade to make a positive impact on the world.

Carolina Coast Coffee Company is excited to announce the launch of our newest blend, Cafecita. This unique blend combines the rich flavors of Arabica and Robusto beans to create a truly exceptional coffee experience.

What makes Cafecita special?

Our new blend, Cafecita, is a carefully crafted combination of Arabica and Robusto beans. Arabica beans are known for their smooth, mild flavor profile, while Robusto beans add a bold, strong taste to the mix. By blending these two varieties, we have created a coffee that is both complex and balanced.

Why choose Cafecita?

With Cafecita, you can enjoy the best of both worlds. The Arabica beans provide a subtle acidity and a hint of sweetness, while the Robusto beans offer a deep, rich flavor with a touch of bitterness. This blend is perfect for those who appreciate a well-rounded cup of coffee.

Experience the Carolina Coast difference

At Carolina Coast Coffee Company, we are committed to providing our customers with the highest quality coffee blends. Our dedication to sourcing the finest beans and carefully roasting them to perfection ensures that every cup of Cafecita is a true delight for the senses.

Try Cafecita today and experience the unique blend of Arabica and Robusto beans in every sip. Elevate your coffee experience with Carolina Coast Coffee Company's newest creation

Have you ever wondered about the different levels of coffee roasts and what sets them apart? Today, we're diving into the world of coffee roasting to explore the characteristics of a Full City roast.

What is a Full City Roast?

A Full City roast is a medium-dark roast level that falls between a medium and dark roast. It is characterized by a rich, full-bodied flavor with a slightly darker color than a medium roast. The beans are roasted until they reach the second crack, which gives them a more pronounced sweetness and caramelization.

Flavor Profile

Full City roasts are known for their balanced flavor profile, offering a combination of acidity, sweetness, and body. The beans have a smooth, rich taste with notes of chocolate, caramel, and a hint of smokiness. This roast level retains some of the bean's origin characteristics while also showcasing the roasting process.

Best Brewing Methods

Full City roasts are versatile and can be brewed using various methods such as drip coffee, pour-over, French press, or espresso. The medium-dark roast brings out the complexity of the beans while still maintaining a smooth finish, making it a popular choice for many coffee enthusiasts.

Why Choose a Full City Roast?

Choosing a Full City roast allows you to experience the best of both worlds - the nuanced flavors of the coffee beans and the rich, caramelized notes from the roasting process. Whether you prefer a bold cup of coffee or a more subtle brew, a Full City roast offers a well-rounded and satisfying experience.

Next time you're looking to explore a new coffee roast, consider trying a Full City roast to experience the perfect balance of flavor and complexity.

Have you noticed the recent change from Carolina Bean Coffee to Carolina Coast Coffee Company? Wondering why the sudden shift in name? Let us explain the reasoning behind this decision.

Medical Reasons

After careful consideration and consultation with medical professionals, it was determined that the name "Carolina Bean" could potentially cause confusion or trigger negative associations for individuals with certain medical conditions. As a company dedicated to inclusivity and accessibility, we felt it was important to make this change to ensure that everyone feels welcome and comfortable enjoying our products.

Distinct Identity

Additionally, the decision to rebrand as Carolina Coast Coffee Company was driven by a desire to establish a more distinct and unique identity in the market. With the proliferation of "bean" companies in North Carolina, we wanted to differentiate ourselves and highlight our coastal roots and commitment to quality coffee.

Market Differentiation

By changing our name to Carolina Coast Coffee Company, we are better positioned to stand out in a crowded market and attract customers who are seeking a premium coffee experience with a coastal flair. This strategic move allows us to carve out a niche for ourselves and communicate our brand values more effectively.

Overall, the transition from Carolina Bean Coffee to Carolina Coast Coffee Company was driven by a combination of medical considerations and the need for market differentiation. We are excited about this new chapter and look forward to continuing to provide our customers with exceptional coffee products under our updated brand identity.

Contrary to a common misconception, the roast level of coffee beans doesn't significantly affect the caffeine content. The caffeine content is more determined by the type of coffee bean, its origin, and the brewing method.

Generally, lighter roasted coffee beans tend to have a slightly higher caffeine content compared to darker roasts, but the difference is relatively small. The roasting process may cause some loss of caffeine, but it's not the primary factor influencing caffeine levels in coffee.

The type of coffee bean and how it's brewed have a more substantial impact on caffeine content. For instance, robusta beans typically contain more caffeine than arabica beans. Additionally, factors like the grind size, brewing time, and water temperature also play a role in the final caffeine content of your coffee.

Single origin coffee refers to coffee beans that are sourced from a specific geographic region or a single farm, rather than being blended with beans from different locations. This type of coffee highlights the unique characteristics and flavors of the particular region's soil, climate, and cultivation practices. Single origin coffees are cherished for their distinct taste profiles, allowing coffee enthusiasts to experience the nuanced flavors and aromas that are exclusive to each origin.

 SWISS WATER PROCESS...WHAT IS IT?

1. Soaking: Green coffee beans are soaked in hot water to dissolve caffeine and other soluble compounds.

2. Filtration: The water containing the soluble compounds is passed through a carbon filter, which captures the caffeine molecules. This results in a flavorless solution known as "Green Coffee Extract" (GCE), which still contains the other desirable compounds.

3. Restoring Flavor: The GCE is used to remove caffeine from a new batch of green coffee beans. Since the GCE already contains the desirable flavor compounds, only the caffeine is extracted from the fresh beans, while the flavors remain intact.

4. Repeating the Process: This cycle of soaking, filtration, and caffeine extraction is repeated until the desired level of caffeine is achieved, typically 99.9% caffeine-free.

The Swiss Water Process is known for its natural and chemical-free approach to decaffeination. It is considered one of the gentler methods for preserving the flavor profile of coffee, as it doesn't rely on chemical solvents that can strip away the aromatic and flavor compounds.

By using this method, coffee roasters and consumers can enjoy decaffeinated coffee that maintains much of the original taste and aroma of the beans.

The average shelf life of grocery store coffee can vary depending on factors such as the packaging, storage conditions, and the type of coffee. Generally, pre-ground coffee found in grocery stores can maintain its freshness for about 1 to 2 weeks after opening, provided it is stored in an airtight container in a cool, dark place.

Whole bean coffee has a longer shelf life compared to pre-ground coffee since it retains its flavors and aromas better. When stored properly in an airtight container away from heat, moisture, and light, whole bean coffee from the grocery store can maintain its freshness for around 2 to 4 weeks.

However, it's important to note that these are general guidelines, and the quality and freshness of coffee can deteriorate more rapidly depending on the specific brand, packaging, and storage conditions. For the best coffee experience, it is recommended to purchase freshly roasted coffee from local roasters or specialty coffee shops where the beans are often roasted shortly before being sold.

The Art of Small Batch Artisan Roasters: Why They Triumph Over Grocery Store Coffee

In the realm of coffee, there's an undeniable charm and excellence that comes with small batch artisan roasters. These passionate coffee artisans go beyond the mass-produced offerings found in grocery stores, crafting unique and exceptional coffee experiences. In this blog post, we'll delve into the reasons why small batch artisan roasters triumph over grocery store coffee.

Quality and Freshness:

Small batch artisan roasters prioritize quality above all else. They carefully select high-quality beans, often sourcing them directly from farmers or cooperatives. With meticulous attention to detail, these roasters roast in small quantities, ensuring optimal freshness and flavor in every batch. Unlike grocery store coffee that may sit on shelves for extended periods, small batch roasters deliver coffee that is freshly roasted, bringing out the inherent flavors and nuances.

Direct Trade and Ethical Sourcing:

Artisan roasters often establish direct trade relationships with coffee farmers, bypassing intermediaries. This direct relationship ensures fair prices for farmers and supports sustainable farming practices. By prioritizing ethical sourcing, small batch roasters promote transparency, traceability, and create positive impacts in coffee-growing communities.

 Flavor Exploration and Unique Offerings:

Small batch artisan roasters take pride in experimenting with different beans and roast profiles, resulting in a wide array of flavor profiles. They offer single-origin coffees that showcase the distinct characteristics of specific regions, allowing coffee lovers to explore and appreciate the nuances of various origins. Grocery store coffee tends to offer standardized blends that cater to a mass market, limiting the exploration of diverse flavors.

 Roast Customization and Freshness Control:

Artisan roasters often offer customization options, allowing customers to choose their preferred roast levels and grind sizes. This personalized approach ensures that coffee is tailored to individual preferences, resulting in a truly satisfying cup. Additionally, small batch roasters roast in limited quantities, enabling them to closely monitor and control the freshness of their coffee, ensuring that it reaches consumers at its peak flavor potential.

 Commitment to Sustainability:

Many small batch artisan roasters prioritize sustainable practices throughout their entire process. This includes using eco-friendly packaging, implementing energy-efficient roasting methods, and supporting environmentally responsible initiatives. By consciously reducing their ecological footprint, these roasters contribute to a more sustainable coffee industry.

Conclusion:

Small batch artisan roasters embody a dedication to quality, craftsmanship, and sustainability that sets them apart from grocery store coffee. With their emphasis on freshness, direct trade relationships, flavor exploration, and commitment to sustainability, these roasters deliver an unparalleled coffee experience. By supporting small batch artisan roasters, coffee lovers can elevate their daily ritual and embrace the artistry behind each cup.