August 13, 2024
Have you noticed the recent change from Carolina Bean Coffee to Carolina Coast Coffee Company? Wondering why the sudden shift in name? Let us explain the reasoning behind this decision.
After careful consideration and consultation with medical professionals, it was determined that the name "Carolina Bean" could potentially cause confusion or trigger negative associations for individuals with certain medical conditions. As a company dedicated to inclusivity and accessibility, we felt it was important to make this change to ensure that everyone feels welcome and comfortable enjoying our products.
Additionally, the decision to rebrand as Carolina Coast Coffee Company was driven by a desire to establish a more distinct and unique identity in the market. With the proliferation of "bean" companies in North Carolina, we wanted to differentiate ourselves and highlight our coastal roots and commitment to quality coffee.
By changing our name to Carolina Coast Coffee Company, we are better positioned to stand out in a crowded market and attract customers who are seeking a premium coffee experience with a coastal flair. This strategic move allows us to carve out a niche for ourselves and communicate our brand values more effectively.
Overall, the transition from Carolina Bean Coffee to Carolina Coast Coffee Company was driven by a combination of medical considerations and the need for market differentiation. We are excited about this new chapter and look forward to continuing to provide our customers with exceptional coffee products under our updated brand identity.